App Revenue Growth Podcast with Michael Stysin Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal
Jan 30, 2023
Olga Berezovsky, a Top 25 Data Science influencer, shares her insights from MyFitnessPal, a leading fitness app. She discusses the importance of a strong analytics team structure and the essential metrics for subscription growth. Olga delves into A/B testing strategies and the right tools for effective user analytics, emphasizing retention and win-back campaigns. She also highlights the complexities of subscription pricing and the critical role of data in driving user engagement and app performance.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Analyzing the Team Structure of a Leading Health App
01:59 • 2min
Navigating User Analytics in Subscription Apps
03:45 • 5min
Mastering A-B Testing for Subscription Apps
09:05 • 3min
Navigating Data Tools and Processes for Effective Analytics
12:17 • 2min
Navigating Subscription Pricing Strategies
14:19 • 18min