AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
App Revenue Growth Podcast with Michael Stysin
Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal
Jan 30, 2023
Olga Berezovsky, a Top 25 Data Science influencer, shares her insights from MyFitnessPal, a leading fitness app. She discusses the importance of a strong analytics team structure and the essential metrics for subscription growth. Olga delves into A/B testing strategies and the right tools for effective user analytics, emphasizing retention and win-back campaigns. She also highlights the complexities of subscription pricing and the critical role of data in driving user engagement and app performance.
32:35
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- MyFitnessPal's analytics team utilizes advanced tools like Snowflake and Amplitude to analyze user behavior and optimize engagement metrics.
- Key performance indicators such as conversion rates and user churn rates are essential for tracking the health of subscription apps.
Deep dives
The Role of Product Analytics in Business Growth
The analytics team at MyFitnessPal focuses on understanding how product features influence business growth and customer engagement. This team, which operates as part of a larger business intelligence framework, is responsible for creating key performance indicators (KPIs) that monitor the health of the product and the overall business. The team conducts various experiments to assess how changes in the product can affect user interaction and subscription metrics. By analyzing user behaviors, particularly around food logging, the team seeks to develop a deeper understanding of customer needs and preferences.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode