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18min chapter
Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal
App Revenue Growth Podcast with Michael Stysin
Navigating Subscription Pricing Strategies
This chapter examines the intricacies of pricing strategies for subscription-based apps, highlighting the need for thorough market research and testing of various pricing models. It discusses the complexities of retention metrics and the importance of accurately measuring user behavior, especially regarding subscription commitments. Additionally, the chapter emphasizes the significance of effective communication and advanced analytics to enhance user engagement and retention.
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