Olga Berezovsky, a Top 25 Data Science influencer, shares her insights from MyFitnessPal, a leading fitness app. She discusses the importance of a strong analytics team structure and the essential metrics for subscription growth. Olga delves into A/B testing strategies and the right tools for effective user analytics, emphasizing retention and win-back campaigns. She also highlights the complexities of subscription pricing and the critical role of data in driving user engagement and app performance.