Mastering A-B Testing for Subscription Apps

00:45 - how to become data analyst 

02:07 - MyFitnessPal analytics team structure 

03:50 - subscription app analytics toolset 

04:50 - comments on tableau 

06:40 - top 3 crucial metrics for subscription apps 

08:00 - MyFitnessPal's north start metric 

09:40 - A/B testing: tools and processes 

14:26 - subscription pricing A/B testing  

20:16 - retention 

27:00 - win back campaigns  

Olga Berezovsky is Top 25 Data Science and Analytics influencers and content creators by IBM and Databand.ai. MyFitnessPal is #5 is in rating of the best weight loss apps and fitness apps, helping nearly 1 million members reach their nutrition and fitness goals every year.  Check out https://qonversion.io/, the leading mobile subscription management platform.