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Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal
App Revenue Growth Podcast with Michael Stysin
Mastering A-B Testing for Subscription Apps
This chapter explores the critical role of A-B testing in subscription-based applications, especially for startups. It outlines the two types of A-B tests—feature launches and optimizations—and emphasizes the key steps in the testing process, from hypothesis formulation to data analysis.
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