Niels Beenen from Singular explains how mobile attribution works for iOS and Android apps, what you need to know to prepare your tech stack for a fully private world, and why you need focus on retention. 01:00 How to get accurate attribution data 02:39 How does Google attribution works 05:59 SKAdNetwork 4.0. 08:59 How to set up marketing attribution with Singular 10:30 What does the reporting looks like on Singular 12:30 Google Privacy Sandbox 15:11 UA Channels recommendations 22:01 ATT prompts and users’ benefits of being tracked

Megan Dean, Growth Director at Yodel Mobile,  shares her insights on user acquisition and retention,  and why a lack of attribution is leading to a new era of product development. 02:22 how to start audit the app and key metrics to track  13:29 UA to improve retention  17:00 Tik Tok attribution 20:00 future of product development Yodel Mobile: https://yodelmobile.com/

Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023. 02:15 - new trends in App Store and ASA 04:10 -  Apple Search Ads analytics 10:00 - budget allocation across paid UA channels 11:00 - ASA tests for different markets 12:06 - Tik Tok  14:03 - Google App Campaigns  17:10 - new Apple Search Ads ad placements 21:00 - how to measure Apple Search Ads 23:00 - 2023 User Acquisition predictions 

In this episode,  Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns. 01:30 - what are Google App Campaigns 02:54 - what do you need to start acquiring users for Google App Campaigns and how it works 05:48 - how to set up a campaign goal when launching a new app 07:40 - what works in creatives   08:49 - minimum amount of video creatives to launch campaigns 09:41 - what works with google app campaigns 16:21 - what not to do while launching app campaigns 20:51 - how to understand whether you spend an appropriate budget for your campaigns  28:00 - the importance of localisations, market research, and creatives

Alice Muir, App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention. Phiture - Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others. 01:50 tactics to audit the app 03:30 how to choose the correct retention metrics 04:13 how to identify core retention problems 06:00 importance of onboarding 06:28 key reasons of churn 08:10 user acquisition channels and how they influence retention 10:30 techniques to increase retention rate 15:30 subscription stack Check out https://qonversion.io/, the leading mobile subscription management platform. LinkedIn:  https://www.linkedin.com/company/qonversion/ Twitter: https://twitter.com/Qonversion_io

Thomas Kriebernegg, Co-Founder of App Radar, discusses tips for app success including choosing profitable categories, launching in app stores, defining keywords & visuals, creating customized user journeys, and predicting app trends. Topics covered include app market trends, keyword optimization, Apple Search Ads, experimenting with paid user acquisition channels, and the impact of incentivized downloads on rankings.

Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture. In this episode, we'll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.  In this episode: 01:08 What should mobile apps A/B tests? 01:32 Why testing everything is a bad idea 02:48 How to approach data/statistics when doing A/B testing 03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods 06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them 12:40 Best practices for A/B testing  14:00 How to validate the results of A/B testing 18:39 A/B testing tools 21:00 Case study The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions. LinkedIn YouTube

In this episode, together with Dominic Gallello, managing director, Bridgepoint, ex-CMO Bumble, Badoo, we discuss how to achieve sustainable apps’ growth in highly competitive categories, what you should heavily invest - brand or performance marketing, why building multi-touch attribution is a waste of time, and what makes marketer great: MBA or community. Dominic Gallello is an ex-CMO Bumble, and now he is Managing Director at Bridgepoint 2022. As a Chief Marketing Officer of Bumble Inc. he served as part of the team that led the company through an acquisition by Blackstone in 2020, and a NASDAQ IPO in 2021. Before this, Dominic held various marketing roles at consumer internet companies like Airtime and Spotify, as well as in brand and go-to-market consultancies where he worked with partners like PayPal, Braintree and Coca-Cola. MBA Insead. In this episode: 03:38 - monetization streams at Bumble 07:22 - how to define optimal pricing/duration for subscriptions 08:45 - north star metric for a consumer subscription app 11:45 - CMOs’ everyday dashboards 13:42 - what made apps like Bumble and Tinder stand out and win over others 17:00 - how to build community 19:00 - how to choose the optimal marketing channel mix 20:00 - full-funnel view on marketing: attribution approaches The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions.  LinkedIn YouTube