App Revenue Growth Podcast with Michael Stysin Ep.1. Ex-CMO Bumble shares his experience on running marketing for one of the most popular dating app
In this episode, together with Dominic Gallello, managing director, Bridgepoint, ex-CMO Bumble, Badoo, we discuss how to achieve sustainable apps’ growth in highly competitive categories, what you should heavily invest - brand or performance marketing, why building multi-touch attribution is a waste of time, and what makes marketer great: MBA or community.
Dominic Gallello is an ex-CMO Bumble, and now he is Managing Director at Bridgepoint 2022. As a Chief Marketing Officer of Bumble Inc. he served as part of the team that led the company through an acquisition by Blackstone in 2020, and a NASDAQ IPO in 2021.
Before this, Dominic held various marketing roles at consumer internet companies like Airtime and Spotify, as well as in brand and go-to-market consultancies where he worked with partners like PayPal, Braintree and Coca-Cola. MBA Insead.
In this episode:
- 03:38 - monetization streams at Bumble
- 07:22 - how to define optimal pricing/duration for subscriptions
- 08:45 - north star metric for a consumer subscription app
- 11:45 - CMOs’ everyday dashboards
- 13:42 - what made apps like Bumble and Tinder stand out and win over others
- 17:00 - how to build community
- 19:00 - how to choose the optimal marketing channel mix
- 20:00 - full-funnel view on marketing: attribution approaches
The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions.