Ep.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, Singular

Niels Beenen from Singular explains how mobile attribution works for iOS and Android apps, what you need to know to prepare your tech stack for a fully private world, and why you need focus on retention.

01:00 How to get accurate attribution data

02:39 How does Google attribution works

05:59 SKAdNetwork 4.0.

08:59 How to set up marketing attribution with Singular

10:30 What does the reporting looks like on Singular

12:30 Google Privacy Sandbox

15:11 UA Channels recommendations

22:01 ATT prompts and users’ benefits of being tracked