Ep.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, Singular
App Revenue Growth Podcast with Michael Stysin
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What's the Benefit of IDFA?
"I don't think like Apple or advertisers were actually trying to track me the whole thing of this idea. It just to provide you with accurate ads," he says. " 75% of users do not want to have you use IDFA for like whatever reason, right? I think there's more like a sort of like unknown and maybe like people get scared if they think what are these platforms actually doing with my data?"
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