Ep.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, Singular
App Revenue Growth Podcast with Michael Stysin
Google Privacy Sandbox - What's the Situation With Android?
Google is just following what Apple already did. So we can expect more difficulties and attribution with Android store as well. There's no like immediate like disruption. Same way that like it was a disruption with ATT. Google will be rolling out Google privacy sandbox, which also means that they will be deprecating the Google advertising ID.
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