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Ep.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, Singular
App Revenue Growth Podcast with Michael Stysin
Android Apps - What's the ROI Index?
Gallatin: We published the ROI index that's saying a lot every year. And we're going to be publishing it as well in, I believe, February next year. Now, unsurprisingly, like on iOS, like the rising star is definitely Apple search ads. But yeah, we also saw TikTok increase its market share and further increasing its market share in 2022. Gallatin: If you want to start doing user acquisitions, anywhere between one and 20 partners that you can be starting with.
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