Ep.8. State of Mobile Attribution 2023. SKAdNetwork 4.0. and Google Privacy Sandbox explained. Niels Beenen, Singular
App Revenue Growth Podcast with Michael Stysin
SKA Network
SKA network is a framework used by Apple's iOS software. It gives developers limited signals that they can use to do their optimizations. Some of the data would be censored by Apple, making it difficult for them to make sense of and optimise apps on campaign level.
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