Is There a Need for More Granularity?

Niels Beenen from Singular explains how mobile attribution works for iOS and Android apps, what you need to know to prepare your tech stack for a fully private world, and why you need focus on retention.

01:00 How to get accurate attribution data

02:39 How does Google attribution works

05:59 SKAdNetwork 4.0.

08:59 How to set up marketing attribution with Singular

10:30 What does the reporting looks like on Singular

12:30 Google Privacy Sandbox

15:11 UA Channels recommendations

22:01 ATT prompts and users’ benefits of being tracked