Alice Muir, App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.
Phiture - Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.
01:50 tactics to audit the app
03:30 how to choose the correct retention metrics
04:13 how to identify core retention problems
06:00 importance of onboarding
06:28 key reasons of churn
08:10 user acquisition channels and how they influence retention
10:30 techniques to increase retention rate
15:30 subscription stack
Check out https://qonversion.io/, the leading mobile subscription management platform.
LinkedIn: https://www.linkedin.com/company/qonversion/
Twitter: https://twitter.com/Qonversion_io
