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Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
App Revenue Growth Podcast with Michael Stysin
How to Increase Retention Rates in Your App
Headspace is looking at ways to increase its retention rate. The company uses a multi-channel approach, such as email in app messages and push notifications. Headspace's strategy would be to get more people to complete the basics pack for meditation.
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