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Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
App Revenue Growth Podcast with Michael Stysin
How to Start a Feature Retention Audit
An audit of an app could take anywhere between one to two months, right up to like six months. The goal of this audit is really to understand what the gaps are in the retention strategy. And we usually work together with the clients to kind of agree on what metrics would be used in there.
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