Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
App Revenue Growth Podcast with Michael Stysin
How to Optimize Retention and Subscription Optimization
Don't take a one-size-fits-all approach with channels, he says. Dig into the data to understand which channel works better for what segment or type of user. Women were more than two and a half times as likely to click through and convert from email to the name.
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