Alice Muir, App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention.

Phiture - Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others.

01:50 tactics to audit the app

03:30 how to choose the correct retention metrics

04:13 how to identify core retention problems

06:00 importance of onboarding

06:28 key reasons of churn

08:10 user acquisition channels and how they influence retention

10:30 techniques to increase retention rate

15:30 subscription stack

Check out https://qonversion.io/, the leading mobile subscription management platform.
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