Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
App Revenue Growth Podcast with Michael Stysin
How to Measure Retention by User Acquisition Channel
Apple search ads shows great retention somehow people who found the app initially through app store seems to retain better than those who came from Facebook ads. I think it's one of those ones where people always want a one size fits all answer, but it really depends on the particular product. And then there's a bunch of other channels such as DSPs, Programmatic, changes like our source, Unity, that have worked well in my colleagues experience.
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