Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
App Revenue Growth Podcast with Michael Stysin
The Importance of Customer Support in Retention Analysis
Great onboarding is the first step to have great retention for an app. It begins really in the stores and making sure that you've got the right creatives, keywords or whatever as well. There's lots of different reasons why users might be churning. A bad customer support system can also be a major reason for churn if users are not able to get the help they need.
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