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Ep.4. App Marketer 2022 Alice Muir on retention strategies for mobile apps
App Revenue Growth Podcast with Michael Stysin
How to Identify if There Is a Problem in an App
It really depends on the projects from our perspective, sometimes clients come to us and they really know what it is that they're looking for. Other times it's a case of us building out this retention audit. And once we have various different analyses, particularly funnel analysis can give us a great idea of like where massive drop-offs potentially are happening within the user lifecycle. That really enables us to visualize where the problems in the strategy are.
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