App Revenue Growth Podcast with Michael Stysin

Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert

Jan 6, 2023

27:00

Creator website

Highlights

AI Chapters

Episode notes

How Much Should Apple Search Ads Be Allocated?

01:52

Google App Campaigns and Apple Search Ads Are a Mid-Function Strategy

01:31

Apple Ad Placements

01:55

Introduction

2min

What Are the New Trends With Apple Search Ads?

2min

Is There a Future for in-App Events and Revenue?

2min

Is Apple Search Ads a Good Strategy?

2min

How Much Should Apple Search Ads Be Allocated?

2min

Do You Have a Target Market for Apple Search Ads?

4min

Google App Campaigns and Apple Search Ads Are a Mid-Function Strategy

2min

Build a Brand Awareness Outside of the App Store

2min

Apple Ad Placements

2min

10.

Ad Placements

2min

11.

What Are Your Predictions for 2023?

6min

Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023.

02:15 - new trends in App Store and ASA

04:10 - Apple Search Ads analytics

10:00 - budget allocation across paid UA channels

11:00 - ASA tests for different markets

12:06 - Tik Tok

14:03 - Google App Campaigns

17:10 - new Apple Search Ads ad placements

21:00 - how to measure Apple Search Ads

23:00 - 2023 User Acquisition predictions

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