Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
App Revenue Growth Podcast with Michael Stysin
Ad Placements
I'm having a hard time building a case study to actually convince clients to put budget towards it. This is the first time that since I've been in mobile that I've ever seen such a big pullback on Apple Surajeds. It's strange because usually at this time of the year, the larger companies are having to spin budget. So they're just pumping out money into advertising.
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