Do You Have a Target Market for Apple Search Ads?

I don't recommend launching in the US market for most apps. I think it's always better to go to other markets and there your $100 budget is going to go a lot further. Turkey is a good market but there's no Apple Search ad. Australia has generally been pretty good. Canada is very good. I've also localized and tested in Italy, Germany and France. And so I think the web, SEO, content, all of these avenues are really the most cost effective but the best.