Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
App Revenue Growth Podcast with Michael Stysin
00:00
Do You Have a Target Market for Apple Search Ads?
I don't recommend launching in the US market for most apps. I think it's always better to go to other markets and there your $100 budget is going to go a lot further. Turkey is a good market but there's no Apple Search ad. Australia has generally been pretty good. Canada is very good. I've also localized and tested in Italy, Germany and France. And so I think the web, SEO, content, all of these avenues are really the most cost effective but the best.
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