How Much Should Apple Search Ads Be Allocated?

If you're just launching the app, you should be using Apple search ads as a way to figure out how to actually optimize what keywords to use in your let's say app description. So yes, I do recommend it for testing and for indexing keywords but for growing the user base, there's other channels which are going to be much more effective and even more cost efficient. And any like advice on budget allocation, how much should be allocated to Apple search ads?