Google App Campaigns and Apple Search Ads Are a Mid-Function Strategy

Google app campaigns and Apple search ads under the umbrella of ASO because they rely so much on having a well optimized page. I think that both platforms and paid search, you pretty much have to use. It has to be part of the budget. But as far as getting in front of the right users, I still say that a web funnel is going to bring much, much better users. And really it's about brand and building the brand. That's how users are searching. Nine out of ten searches are for brand. Got it.