What Are the New Trends With Apple Search Ads?

All of the clients that I have are cutting their budgets for Apple search ads. People are worried about what's going to happen next year and recession, so everyone's being very cautious. There's a lot of frustration with Apple search ads because companies with big budgets are having trouble even using those budgets due to not so much traffic actually going to the store. So I'm really looking forward to next year when the analytics are expanded and we can see a little bit more clearly what's happening after the user installs.