Is Apple Search Ads a Good Strategy?

If you're launching a new app today into the App Store, I think it's more challenging now than it's ever been before. That's just because we reached a point of saturation and it's very difficult to come up with something that's innovative enough to set the app apart. And the other problem that we face is just fewer and fewer people are going to the store to casually browse. So I think that if someone is launching an app and they're using Apple search ads to test keywords, I think that's a great strategy. But I wouldn't put, I would use it for testing, I wouldn't necessarily use it but the idea that it's going to grow the user base