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Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert
App Revenue Growth Podcast with Michael Stysin
Is There a Future for in-App Events and Revenue?
Analytics on in-app events and in-app revenue will be available inside Apple's search ads native interface. But Apple does have a history of saying that these features are going to come and they come late or they're not nearly what was expected. "I want to really understand that when a user clicks on a keyword, what is the action after that?" he says.
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