App Revenue Growth Podcast with Michael Stysin cover image

Ep.6. Apple Search Ads and other Mobile User Acquisition Trends 2023. Ryan Kelley, Mobile Growth Expert

App Revenue Growth Podcast with Michael Stysin

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Is There a Future for in-App Events and Revenue?

Analytics on in-app events and in-app revenue will be available inside Apple's search ads native interface. But Apple does have a history of saying that these features are going to come and they come late or they're not nearly what was expected. "I want to really understand that when a user clicks on a keyword, what is the action after that?" he says.

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