App Revenue Growth Podcast with Michael Stysin

Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.

Jan 10, 2023

22:36

Creator website

Highlights

AI Chapters

Episode notes

How to Scale a Mobile App Campaign?

02:39

CRM and Larksy Automation - What's the Low Hanging Fruit?

02:36

Are You on Twitter, LinkedIn?

02:32

Introduction

2min

Are Users of More Value to Us Than We're Paying for Them?

2min

Mobile First - What Tools Do You Use?

3min

Are There Any Benchmarks for Retention?

3min

CRM and Larksy Automation - What's the Low Hanging Fruit?

3min

How to Scale a Mobile App Campaign?

3min

TikTok

2min

How Do You Get to Your LTV Estimate?

2min

Are You on Twitter, LinkedIn?

3min

Megan Dean, Growth Director at Yodel Mobile, shares her insights on user acquisition and retention, and why a lack of attribution is leading to a new era of product development.

02:22 how to start audit the app and key metrics to track

13:29 UA to improve retention

17:00 Tik Tok attribution

20:00 future of product development

Yodel Mobile: https://yodelmobile.com/

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.