Mobile First - What Tools Do You Use?

I completely agree that LTV for a subscription based app is like of a per amount importance. And you can just look at the first purchase price and make any decisions based on that. So what tools do you actually use to get the data, to measure what's going on? Yeah, great question. There are a number of tools,. I guess, when we come in with startups who are maybe, you know, starting from the very beginning, there are a number Of tools we usually recommend. The first one being an attribution tool - it would be near impossible to understand your user acquisition efforts without a dedicated attribution tool. We also then think about marketing automation, so the CRM side of