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Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.
App Revenue Growth Podcast with Michael Stysin
Are There Any Benchmarks for Retention?
The average for 30-day retention is probably around 3 to 7%, so anything above that is pretty good. Early retention is a very good indicator of long-term retention. There's usually some kind of correlation there. We have to have requirements benchmarks for what a user needs to get out of the app first.
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