Ep.7. User Acquisition and Retention for Subscription apps. Megan Dean, Yodel Mobile.
App Revenue Growth Podcast with Michael Stysin
TikTok
TikTok is still seen as it's apples. If it's on the Apple platform, you're very limited on the attribution. So, we do have to look at predictive modeling and really think about how this is converting against our other platforms. We've been spending a lot of time really building those models out in a way that gives us the most accurate picture possible.
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