How Do You Get to Your LTV Estimate?

In general, subscription is one of the most common monetization models we see in apps. From there, you really need to understand how much people are renewing. And this is where it gets a little bit tricky, because you think about iOS, for example, if you cancel a subscription, that cancellation happens outside of your app. That's why we're seeing a lot more tools like conversion, even like revenue, cat, who are going through receipts and solving your actual accurate live status of your subscribers.