Ep.2. Klarna lead on what A/B testing really is, why testing everything is a bad idea, and why you should never rely on A/B testing results only

Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture.
In this episode, we'll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results. 

In this episode:

• 01:08 What should mobile apps A/B tests?
• 01:32 Why testing everything is a bad idea
• 02:48 How to approach data/statistics when doing A/B testing
• 03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods
• 06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them
• 12:40 Best practices for A/B testing 
• 14:00 How to validate the results of A/B testing
• 18:39 A/B testing tools
• 21:00 Case study

The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions.

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