App Revenue Growth Podcast with Michael Stysin

Ep.3 Thomas Kriebernegg from App Radar on how to position your app for success in App Stores including tips like leveraging movies launches for ASO results.

Dec 19, 2022

Thomas Kriebernegg, Co-Founder of App Radar, discusses tips for app success including choosing profitable categories, launching in app stores, defining keywords & visuals, creating customized user journeys, and predicting app trends. Topics covered include app market trends, keyword optimization, Apple Search Ads, experimenting with paid user acquisition channels, and the impact of incentivized downloads on rankings.

22:33

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Episode guests

Thomas Kriebernegg

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Podcast summary created with Snipd AI

Quick takeaways

Gaming and FinTech are trending categories in the App Store, offering potential success for app developers.

Market research using tools like App Radar, analyzing top charts and trending keywords, is crucial before app launch.

Deep dives

Overview of Appradar

Appradar is a company that specializes in App Store Optimization (ASO) tools for apps and mobile games. They provide a tool that helps analyze the visibility and rankings of apps for specific keywords, as well as competitor analysis. Appradar also offers features to optimize app store listings, such as optimizing titles, keywords, and descriptions. Recently, they have expanded their services into app marketing and paid performance marketing analysis.

Introduction

2min

App Store Trends and Categories

12min

Maximizing App Success with Apple Search Ads and Diversified Marketing Channels

4min

The Practice of Artificial Downloads on App Stores and Its Impact on Rankings

2min

App Store Optimization and Potential Threats of App Deletion

2min

In this episode, together with the Managing Director and Co-Founder of App Radar Thomas Kriebernegg, we talk about how to choose the most profitable category for your app, how to launch your app in Apple Store and Google Play, how to define the perfect keywords & visuals sets, how to create customized user journey and predict upcoming app trends based on retrospective analysis.

Thomas is Managing Director and Co-Founder of App Radar. He is an app enthusiast with over 15 years of experience in online marketing. Among App Radar's clients are big game publishers like Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug

00:45 what is App Radar
02:12 the most trending categories for launching apps (Games & Fintech)
03:35 must have things you should remember when launching an app in app stores
04:11 retrospective trends research to define the best category for your app В ШОРТС ПРО ТРЕНДЫ И ТОП ГАН до 5,11
06:27 how to define the perfect keywords set for both title and description
09:20 tools to use to find keywords
10:40 optimization of visuals (icons, screenshots)
12:11 how to build customized user journeys with custom product pages
14:31 research capabilities of Apple Search Ads
15:31 when is the right time to experiment with other paid user acquisition channels
19:00 whether incentiveced downloads are a good ranking strategy

The podcast is supported by Qonversion Inc., the leading European revenue & analytics platform for mobile apps with subscriptions.

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App Revenue Growth Podcast with Michael Stysin

Ep.3 Thomas Kriebernegg from App Radar on how to position your app for success in App Stores including tips like leveraging movies launches for ASO results.

Episode guests