In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates.
LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/
Twitter: https://twitter.com/vahebagdasar
Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats?
02:54 Subscription is the biggest revenue stream for CoinStats
04:10 How to define the most profitable pricing options for subscription apps
10:39 How to test subscription duration
12:40 Paywall and onboarding A/B testing
14:27 Crucial A/B hypotheses to test
17:45 Video paywall that converts
23:49 Retention tips
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