Ep. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend

Matej Lancaric, an expert in mobile user acquisition with a proven record managing large budgets, shares his insights into the evolving landscape of app marketing. He discusses when to diversify user acquisition channels and the differences in cost-per-install across platforms like TikTok and Facebook. Matej delves into the complexities of SKAdNetwork 4 and the best strategies for Google App Campaigns on both Android and iOS. Creative testing and producing engaging ads are also highlighted, alongside predictions for trends in 2023.