
Ep. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend
App Revenue Growth Podcast with Michael Stysin
Mastering Mobile User Acquisition
This chapter explores effective strategies for user acquisition in mobile app and game businesses, emphasizing a phased approach starting with Facebook ads. It discusses the benefits of diversifying ad channels like Google, TikTok, and others, while analyzing case studies and cost-per-install benchmarks. The speakers highlight the complexities of TikTok advertising, including regional performance variations and the importance of adequate budget allocation for successful campaign optimization.
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