App Revenue Growth Podcast with Michael Stysin cover image

Ep. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend

App Revenue Growth Podcast with Michael Stysin

CHAPTER

Evaluating SCAN's Effectiveness for iOS Campaigns

This chapter explores SCAN (SKAdNetwork) and its role in tracking iOS campaign effectiveness. It addresses conversion measurement during the critical first 24 hours and the hurdles faced by subscription apps utilizing free trials.

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