
Matej Lancaric
User Acquisition & Creatives Consultant. Host of the Two and a Half Gamers podcast.
Top 10 podcasts with Matej Lancaric
Ranked by the Snipd community

May 20, 2024 • 1h 18min
Solopreneur Success: Balancing Work, Life, and Passion with Matej Lancaric
Seasoned UA and marketing consultant Matej Lancaric shares his journey to solopreneurship, client management tips, and leveraging AI tools. He discusses balancing work, creativity, and family life, emphasizing genuine passion and unique goal-setting approaches. The podcast provides valuable advice for aspiring and veteran consultants on growing professionally, networking, and content creation.

Feb 12, 2025 • 27min
A Beginners Guide to UA: The Fundamentals by Matej Lancaric
Matej Lancaric, a User Acquisition and Creatives Consultant, breaks down the fundamentals of mobile user acquisition. He highlights key metrics and essential terms crucial for marketers. Topics include the significance of data integrity and the challenges posed by privacy changes. Matej also discusses the interplay between creativity and paid, owned, and earned media. Plus, there are insights on how AI is reshaping marketing strategies, all served in a fun, relaxed vibe reminiscent of a 4 a.m. conference chat.

Mar 18, 2024 • 1h 2min
4X (R)evolution part2. Last War: The biggest 4X in 2024! Crucial UA integration into core-loop
Exploring the success and mechanics of Last War, discussing challenging boss battles and advanced gameplay. Highlighting the incorporation of hypercasual elements, building community, and revenue strategies. Delving into the onboarding process, connectivity between games, and factors contributing to Last War's success. Analyzing company's advertising expenditure and growth trajectory, and exploring a new 4X game with UA integration.

Mar 16, 2024 • 29min
UA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossover
UA trends, TikTok, and power user communities discussed in crossover episode. Matej shares thoughts on blockchain games, favorite UA hacks, and importance of budget for experiments. Web3 integration and advertising experimentation post IDFA changes also explored.

Mar 11, 2024 • 47min
Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!
Exploring the success and mechanics of Twisted Tangle, analyzing monetization strategies and ad placements, delving into the revenue estimates and downloads by country, discussing iOS vs Android, retention rates, creative concepts, UA campaigns, and overall insights on mobile gaming industry

Mar 4, 2024 • 1h 2min
4X (R)evolution part1. Top Heroes: Idle RPG or 4X strategy game? (#99)
Explore the unique gameplay and mechanics of Top Heroes, including building, quests, and soldier mechanics. Delve into game revenue analysis, guilds, boss battles, and monetization strategies. Tease for the next episode and the importance of smooth onboarding experience in games.

Jan 30, 2024 • 45min
110. The Road To Becoming A Solopreneur In Games - with Matej Lancaric
Matej Lancaric, prominent role in UA in Games, shares his journey as a solopreneur in the gaming industry. Topics include transition to solopreneurship, the power of authenticity, challenges of going solo, the importance of being yourself, evolution of content creation, and the role of happiness and authenticity in personal branding.

Jan 12, 2024 • 54min
How Profitable is Monopoly Go? (Is #1 really #1?)
Joseph Kim, Matej Lancaric, and Summer Liu explore the profitability of Monopoly Go and the lack of a widely accepted definition in the industry. They discuss data analysis, marketing strategies, and the impact of scaling up advertising spend. The conversation highlights the challenges of defining and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.

Jan 12, 2024 • 55min
Is Monopoly GO profitable? GameMakers x 2.5 gamers crossover
Joseph Kim, Matej Lancaric, and Summer Liu discuss the profitability of Monopoly Go, exploring the controversy and lack of a widely accepted definition. The conversation covers data analysis, marketing strategies, CPIs, and achieving profitability in the mobile games business. They also touch on LTV curves, payback periods, and the need for a clear definition of profitability.

Feb 16, 2023 • 25min
Ep. 10 Mobile User Acquisition and Creatives Tips from Matej Lancaric based on $32M+ spend
Matej Lancaric, an expert in mobile user acquisition with a proven record managing large budgets, shares his insights into the evolving landscape of app marketing. He discusses when to diversify user acquisition channels and the differences in cost-per-install across platforms like TikTok and Facebook. Matej delves into the complexities of SKAdNetwork 4 and the best strategies for Google App Campaigns on both Android and iOS. Creative testing and producing engaging ads are also highlighted, alongside predictions for trends in 2023.