Seasoned UA and marketing consultant Matej Lancaric shares his journey to solopreneurship, client management tips, and leveraging AI tools. He discusses balancing work, creativity, and family life, emphasizing genuine passion and unique goal-setting approaches. The podcast provides valuable advice for aspiring and veteran consultants on growing professionally, networking, and content creation.

Exploring the success and mechanics of Last War, discussing challenging boss battles and advanced gameplay. Highlighting the incorporation of hypercasual elements, building community, and revenue strategies. Delving into the onboarding process, connectivity between games, and factors contributing to Last War's success. Analyzing company's advertising expenditure and growth trajectory, and exploring a new 4X game with UA integration.

UA trends, TikTok, and power user communities discussed in crossover episode. Matej shares thoughts on blockchain games, favorite UA hacks, and importance of budget for experiments. Web3 integration and advertising experimentation post IDFA changes also explored.

Exploring the success and mechanics of Twisted Tangle, analyzing monetization strategies and ad placements, delving into the revenue estimates and downloads by country, discussing iOS vs Android, retention rates, creative concepts, UA campaigns, and overall insights on mobile gaming industry

Explore the unique gameplay and mechanics of Top Heroes, including building, quests, and soldier mechanics. Delve into game revenue analysis, guilds, boss battles, and monetization strategies. Tease for the next episode and the importance of smooth onboarding experience in games.