This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/a7rEif7GXA0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ
Agenda
00:00 Introduction and Celebration
03:43 Twisted Tangle: A Unique Puzzle Game
07:31 The Success of Twisted Tangle
09:20 Gameplay and Mechanics
15:46 Changes in the Game
21:09 Monetization and Level Curve
22:07 Changes in Winning Rewards
23:07 Currency and Soft Currency Sink
24:07 Ad Placements
25:11 Ad Revenue Analysis
26:11 Revenue Estimates
27:05 Downloads and Revenue by Country
28:10 Hybrid Casual Games
29:02 Mobile Gaming Industry
30:14 iOS vs Android
30:54 Retention Rates
33:06 User Acquisition Channels
34:33 Target Audience
36:00 Creative Concepts
38:06 Creative Analysis
41:45 UA Campaigns
43:02 Rating and Conclusion
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The game has different difficulty levels, with hard levels requiring more lives and very hard levels being even more challenging.
The game's monetization strategy focuses on blockers and soft currency sinks, such as boosters and cosmetics.
The game's revenue is primarily driven by in-app purchases (IAPs), with ad revenue playing a smaller role.
The game's target audience is primarily older females, with the majority of downloads and revenue coming from the United States.
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Please share feedback and comments - matej@lancaric.me
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Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
two & a half gamers