Guest Felix Braberg, ad monetization expert, discusses the impact of privacy changes on ad monetization, practical ways for games to double their ad revenue, and the efficacy of different ad formats. They also talk about the changes brought by Apple, Amazon, and Google to the ad monetization ecosystem.

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks instead of creatives?  16:40 How long was survivor.io in the soft launch? 20:20 Do they use companies for UA funding? 22:30 Admonetisation numbers and calculations 27:00 Admon SDKs implemented 30:05 Ads placement suggestions & discussion 33:00 UA channel mix 36:30 Survivor.io Creatives  37:50 global launching in 2020 vs 2022 39:40 How much money they could earn in peak? https://lancaric.me/survivor-io-global-launch-ua-case-study/  Hit the Subscribe button on Youtube, Spotify and Apple! Please share feedback and comments - matej@lancaric.me / lancaric.me

Guest panelists Jakub Remia, Felix Braberg discuss topics like closed beta access, comparing games, success and revenue of gaming companies, game mechanics, character progression, release timeline, game systems, development efficiency, and the production value and gameplay of the game.

Exploring the success and mechanics of Last War, discussing challenging boss battles and advanced gameplay. Highlighting the incorporation of hypercasual elements, building community, and revenue strategies. Delving into the onboarding process, connectivity between games, and factors contributing to Last War's success. Analyzing company's advertising expenditure and growth trajectory, and exploring a new 4X game with UA integration.

UA trends, TikTok, and power user communities discussed in crossover episode. Matej shares thoughts on blockchain games, favorite UA hacks, and importance of budget for experiments. Web3 integration and advertising experimentation post IDFA changes also explored.

Exploring the success and mechanics of Twisted Tangle, analyzing monetization strategies and ad placements, delving into the revenue estimates and downloads by country, discussing iOS vs Android, retention rates, creative concepts, UA campaigns, and overall insights on mobile gaming industry

Explore the unique gameplay and mechanics of Top Heroes, including building, quests, and soldier mechanics. Delve into game revenue analysis, guilds, boss battles, and monetization strategies. Tease for the next episode and the importance of smooth onboarding experience in games.

Ignacio Monereo, a partner at Boost Capital, shares his career journey from working at Google and Facebook to becoming a venture capitalist. He discusses the requirements and skills needed for a VC role, the due diligence process, deal flow strategies, and the challenges of closing deals and deploying capital. Nacho also emphasizes his preference for investing in mobile games and how gaming principles can be applied to other industries. The conversation covers pitching a game to a VC, considering bootstrapping, and factors VCs consider when funding a game.

In this emergency episode, Matej, Felix, and Jakub discuss the recent Apple versus Epic legal battle and the implications for app developers. They explore Apple's new guidelines allowing in-app purchases to include links to external websites but with a 27% commission fee. The hosts delve into the challenges and potential workarounds for developers, including the scare screen and user experience issues. They also discuss the impact of the DMA regulation and the possibility of alternative app stores. The episode concludes with a call for creativity and innovative solutions in navigating Apple's policies.

Guests Jakub Remia and Felix Braberg discuss the rise of Voodoo, a gaming company, and its transition from hyper casual to hybrid casual games. They delve into the unique puzzle game Block Jam 3D and the importance of skilled designers. The speakers also touch on tapping into the casual gaming market, ad networks and privacy concerns, the success of the bus theme in games, and Voodoo's growth and success.