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two & a half gamers
UA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossover
Mar 16, 2024
UA trends, TikTok, and power user communities discussed in crossover episode. Matej shares thoughts on blockchain games, favorite UA hacks, and importance of budget for experiments. Web3 integration and advertising experimentation post IDFA changes also explored.
28:59
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Quick takeaways
- Utilizing high-engagement social media posts in UA videos boosts campaign performance.
- Web3 incentives like NFT mints enhance traditional UA campaigns, lowering CPIs and boosting engagement levels.
Deep dives
Innovative UA Video Strategy for Games
Utilizing social media posts or Spark ads as UA videos proved impactful in 2023. By selecting high-engagement posts from existing social media profiles, such as Instagram and TikTok, and integrating them into UA campaigns, notable performance benefits were observed. This strategy leverages the existing audience engagement and translates it effectively into advertising campaigns, showcasing a logical and successful approach to UA video creation.
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