16min chapter

two & a half gamers cover image

UA trends, TikTok, building communities for power users: Doubl3Tap x 2.5gamers crossover

two & a half gamers

CHAPTER

Integrating Web3 Technologies in User Acquisition Strategies

The chapter explores the challenges and opportunities of merging UA strategies with Web3 technologies, emphasizing the shift in targeting and design philosophy. It discusses the importance of educating communities about Web3 and utilizing diverse platforms for community building. The chapter also highlights the integration of Web3 elements into traditional UA campaigns and the excitement surrounding experimentation with creatives in the evolving landscape of UA tactics.

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