This is no BS gaming podcast 2.5 gamers session #89. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/8b7-_l_dq5w
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ
Agenda:
00:00 Epic intro
01:34 ZZZ Nobody cares...
03:35 Block Jam 3D intro
03:51 What is Party UP studio?
06:06 Happy 10th Birthday Voodoo!
08:25 Only 25% of Voodoo revenue is hypercasual
09:31 Rising phoenix
11:12 Block Jam 3D game design review
15:20 DDA in Match3 games
19:32 Welcome to the UA world, Jakub!
20:43 Voodoo hybrid casual theme
25:22 Jakub going back in time
26:07 Builds comparisons
27:53 Market testing?
29:29 Bus Jam vs Block Jam
31:15 New survivor games in Voodoo portfolio
33:20 Ad monetisation review
36:04 Immunity for a while
40:00 Ad revenue calculation
41:42 Fake leaderboard
42:38 Block Jam 3D numbers
44:30 Market testing
45:18 Have a good day, bye!
45:47 Everything is connected
49:00 UA in market testing & UA channel mix
51:54 Only Applovin only on UA!
52:10 Creative showcase
59:14 Jakub is positively surprised
1:00:29 Doom & gloom
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Matej Lancaric
User Acquisition & Creatives consultant
https://lancaric.me/
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com/
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar/
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Please share feedback and comments - matej@lancaric.me
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Latest article - https://open.substack.com/pub/lancaric/p/hybrid-casual-ua-playbook-real-data?r=7qqaf&utm_campaign=post&utm_medium=web
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
two & a half gamers