This is no BS gaming podcast 2.5 gamers session #89. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠ Youtube: https://youtu.be/8b7-_l_dq5w Join our slack channel here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ Agenda: 00:00 Epic intro 01:34 ZZZ Nobody cares... 03:35 Block Jam 3D intro 03:51 What is Party UP studio? 06:06 Happy 10th Birthday Voodoo! 08:25 Only 25% of Voodoo revenue is hypercasual 09:31 Rising phoenix 11:12 Block Jam 3D game design review 15:20 DDA in Match3 games 19:32 Welcome to the UA world, Jakub! 20:43 Voodoo hybrid casual theme 25:22 Jakub going back in time 26:07 Builds comparisons 27:53 Market testing? 29:29 Bus Jam vs Block Jam 31:15 New survivor games in Voodoo portfolio 33:20 Ad monetisation review 36:04 Immunity for a while 40:00 Ad revenue calculation 41:42 Fake leaderboard 42:38 Block Jam 3D numbers 44:30 Market testing 45:18 Have a good day, bye! 45:47 Everything is connected 49:00 UA in market testing & UA channel mix 51:54 Only Applovin only on UA! 52:10 Creative showcase 59:14 Jakub is positively surprised 1:00:29 Doom & gloom --------------------------------------- Matej Lancaric User Acquisition & Creatives consultant ⁠https://lancaric.me/⁠ Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com/⁠ Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar/⁠ --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - ⁠https://open.substack.com/pub/lancaric/p/hybrid-casual-ua-playbook-real-data?r=7qqaf&utm_campaign=post&utm_medium=web⁠ Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai