Deconstructor of Fun

AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant

31 snips
Dec 20, 2023
Guest
Felix Braberg
Guest Felix Braberg, ad monetization expert, discusses the impact of privacy changes on ad monetization, practical ways for games to double their ad revenue, and the efficacy of different ad formats. They also talk about the changes brought by Apple, Amazon, and Google to the ad monetization ecosystem.
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of In-App Ads in Mobile Games
01:30 • 18min
3
Maximizing eCPM through Competition in Ad Waterfalls
19:56 • 2min
4
Evolution of Ad Monetization and Programmatic Header Bidding
21:50 • 3min
5
Maximizing Ad Revenue in Apps and Games
24:31 • 16min
6
The Impact of Ads in Mobile Games and Future Speculations
40:06 • 4min
7
Transparency in Ad SDKs and Optimization of Ad Revenue
43:39 • 27min