Maximizing Ad Revenue in Apps and Games

This chapter explores different strategies for maximizing ad revenue in the app and gaming industry. The speakers discuss the importance of mediation and using a competitive mediation stack to optimize ad performance. They also delve into the different types of ad placements and provide best practices for maximizing their impact. Additionally, they discuss the use of various ad formats, such as interstitial ads, banner placements, playable ads, offer walls, and audio ads.