27min chapter

Deconstructor of Fun cover image

AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant

Deconstructor of Fun

CHAPTER

Transparency in Ad SDKs and Optimization of Ad Revenue

This chapter explores the issue of transparency in ad SDKs and the control game developers have over ads and revenue. It discusses the challenges of creating optimized playable ads and the impact of ad formats and placements. The chapter also examines the battle between gaming companies and their tactics to increase profits.

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