2min chapter

Deconstructor of Fun cover image

AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant

Deconstructor of Fun

CHAPTER

Maximizing eCPM through Competition in Ad Waterfalls

Learn how publishers can optimize their mediation stack and prioritize ad providers to increase their eCPM. The chapter also explores the future of ad bidding and the transition from waterfall to programmatic header bidding.

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